Companies Using MailerLite

MailerLite is used by 95,861 companies worldwide, including City of New York, Cushman & Wakefield, Adobe, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Professional Training and Coaching industry (5.05% of customers).

MailerLite has 95,861 active customers detected through our monthly crawl of 50M+ domains. We enriched 60,139 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 105,120 sites that previously used MailerLite are also tracked.

MailerLite holds 6.13% of the Marketing Automation market, ranking #4 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to MailerLite include Mailchimp (18.11% market share), Klaviyo (9.43% market share), HubSpot (7.76% market share), HighLevel (4.63% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 14,371 MailerLite customers, followed by United Kingdom (6,995), Poland (3,612), Australia (2,376), Netherlands (2,219), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 82.9% of MailerLite customers, based on our analysis of 60,139 enriched companies. This is followed by 11-50 employees (11.4%) and 51-200 employees (3.9%).

The majority of MailerLite customers were founded in the 2020s (30.14%), followed by the 2010s (43.82%), based on our analysis of 60,139 enriched companies. This suggests MailerLite is most popular among relatively young companies.

The ideal MailerLite customer is: Company Size: 1-10 employees, Location: US, UK, or Poland, City: London, New York, Sydney, Chicago, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 60,139 enriched companies at TechnologyChecker.io.

MailerLite is one of the strongest email marketing platforms for small businesses and creators. It earned 64 G2 mentions for ease of use and 62 for customer support quality. Our data shows 95,861 active domains rely on it. The drag-and-drop editor, automation builder, and landing page tools handle most email marketing needs without the complexity or cost of enterprise platforms like HubSpot.

MailerLite offers a free plan with 500 subscribers and 12,000 monthly emails, more generous than most competitors. Paid plans start at just $9/month. Its user base of 95,861 domains spans coaching, consulting, advertising, and software industries. According to TechnologyChecker.io data, 82.9% of customers are micro-businesses with 1-10 employees, which reflects MailerLite's focus on simplicity and value.

MailerLite consistently scores higher for ease of use in G2 reviews, with 64 dedicated mentions praising its interface simplicity. Mailchimp offers more features but has grown more complex over time. Our migration data confirms the trend: 8,449 companies switched from Mailchimp to MailerLite, with many citing pricing and complexity as reasons. MailerLite's drag-and-drop editor requires less onboarding than Mailchimp's current interface.

MailerLite's free plan covers 500 subscribers and 12,000 emails per month. Paid plans start at $9/month (Growing Business). Mailchimp's free tier allows 500 contacts with 1,000 monthly sends, and paid plans start at $13/month. At 1,000 subscribers, MailerLite costs roughly $9/month versus Mailchimp at $26/month. That pricing gap drives the net +5,855 migration from Mailchimp to MailerLite in our data.

MailerLite Classic is being phased out. The company has been increasing Classic plan prices to push users toward the new version, and migration tools are available. Classic users who don't migrate face higher costs and eventually limited support. The new version offers an updated editor, improved automations, and a rebuilt interface. If you're still on Classic, migrating sooner avoids last-minute disruption.

The MailerLite free plan costs $0 and includes up to 500 subscribers, 12,000 monthly emails, 1 user seat, 1 website, and 10 landing pages. As of September 2025, the subscriber limit was reduced from 1,000 to 500. The free plan includes the drag-and-drop editor, email automation builder, signup forms, and pop-ups. Paid plans (Growing Business from $9/month, Advanced from $20/month) unlock unlimited emails and templates.

Mailchimp offers a free plan with 500 contacts and 1,000 monthly sends. Brevo (formerly Sendinblue) provides a free tier with unlimited contacts but 300 daily emails. HubSpot's free tools include basic email marketing. In our market share data, Mailchimp leads at 18.11%, while MailerLite sits at 6.13%. Each free plan has trade-offs in subscriber limits, send caps, and feature access.

MailerLite was founded in 2010 by Ignas Rubezius in Vilnius, Lithuania. The company started as a web design agency in 2005 before pivoting to email marketing. Our detection data first picked up MailerLite in mid-2011, about a year after its founding. By early 2025, the platform had grown to 95,861 active domains across 80+ countries per TechnologyChecker.io data.

Yes, and it's the most common pairing in our data. Of the 60,139 enriched MailerLite companies we track, 55.95% also run WordPress, the highest CMS overlap by a wide margin. Wix follows at 6.41% and Squarespace at 4.45%. MailerLite offers an official WordPress plugin for embedding signup forms, pop-ups, and managing subscribers directly from the WordPress dashboard.

MailerLite supports e-commerce email marketing through direct integrations with WooCommerce (16.45% overlap in our data), Wix eCommerce (5.48%), and Shopify (4.55%). It handles abandoned cart emails, product recommendations, and purchase follow-ups. However, for heavy e-commerce automation, platforms like Klaviyo (9.43% market share) offer deeper product data integration and revenue attribution tools.

MailerLite is simpler and cheaper; ActiveCampaign offers deeper automation and CRM features. In our migration data. 1,117 companies moved from ActiveCampaign to MailerLite, while 1,254 went the other direction (net -137). Companies that prioritize ease of use and cost choose MailerLite. Those needing advanced sales automation, lead scoring, and CRM integration tend to move to ActiveCampaign.

Yes, mailerLite is headquartered in the EU (originally Vilnius, Lithuania; now Dublin, Ireland) and processes data under GDPR requirements. The platform offers double opt-in forms, consent tracking, and data processing agreements. Poland's #3 ranking (6.0% of customers) in our geographic data reflects strong EU adoption. MailerLite's European roots give it natural alignment with EU data protection standards.

Yes, the free plan includes 1 website and 10 landing pages. Paid plans unlock unlimited websites and landing pages. The website builder supports custom domains, blog functionality, and e-commerce product pages. In our data. Many MailerLite users pair it with WordPress (55.95%) for their main site while using MailerLite's built-in pages for specific campaigns, lead magnets, and product launches.

Our data says yes. MailerLite grew from 5,500 active domains in early 2020 to over 95,000 by mid-2025, roughly 17x growth in five years. The broader Marketing Automation category we track across 50M+ domains continues expanding. Email consistently delivers higher ROI than social media for direct customer communication. The shift isn't away from email but toward better segmentation, automation, and personalization.